Houston Auto Show Planners call 2014 the biggest show yet
HOUSTON (January 22, 2014) — With its blacked out exteriors and aggressive flair, the Jeep brand has applied the popular Altitude look to three more of its vehicles, all in time for an announcement at the 2014 Houston Auto Show.
Jeep announced today that the Altitude special edition will be available for the first time on the new Cherokee, and returning for Grand Cherokee, Wrangler and Wrangler Unlimited. The new models join the 2014 Jeep Compass and Patriot Altitude models that are in dealerships now, and the new special-edition Altitude models will arrive in Jeep showrooms this spring.
Jeep introduced a production-intent concept Grand Cherokee at the Houston Auto Show two years ago, and asked customers to name the model. Jeep enthusiasts submitted more than 100,000 entries, and “Altitude” was the name of choice. Jeep then began to create limited runs of the Altitude models.
“The unique ‘blacked-out’ theme of the Jeep Altitude models resonated so well with consumers two years ago that it makes perfect sense to bring them back now, particularly since we have new versions of the Cherokee and Grand Cherokee,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “What began as a production-intent concept and naming contest generated significant buzz and evolved into a lineup of special-edition Jeep vehicles that appeal to many consumers – especially those wanting a very distinct, aggressive and edgy look.”
The 2014 Houston Auto Show opens today, and runs through Sunday, Jan. 26, at the Reliant Center in Houston. The show occupies more than 700,000 square feet of display space in the center and will feature the latest vehicles from 34 of the world’s automakers. This year’s list include: Acura, Audi, BMW, Buick, Mercedes, Cadillac, GMC, Chevrolet, Chrysler, Jeep, Dodge, Ram, Fiat, Ford, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Lincoln, Mazda, Subaru, Toyota, Volkswagen, Volvo, MINI, Nissan and Scion. Plus, the high-end luxury vehicle boutique will return for its third year featuring Lotus, Aston Martin, Porsche, and Maserati.
According to the show planners, more than 60 models will be available for test drive in the parking lot in front of the Reliant Center, and this year, for the first time on the show floor, will be the Ram Truck brand Test Track offering an interactive test-track outfitted for the North American Truck of the year, the RAM 1500 pickup truck. Show goers can also experience the return of Camp Jeep’s Four-Wheel Drive Adventure, which includes a “Kids Fun Zone” for children to play and test out their own vehicles, while the adults have fun in the “real deal”.
“The 2014 Houston Auto Show will be our largest show yet,” said Wyatt Wainwright, President of Houston Automobile Dealers Association. “Manufacturers are bringing out the best of their vehicles for 2014, along with miles of aftermarket displays, to guarantee there is something for everyone, and it really is okay to stare.”
Open daily, Wednesday, Jan.22 through Sunday, Jan.26, show hours are Wed.-Friday, noon to 9:30 p.m., Saturday, 10 a.m. to 9:30 p.m. and Sunday, 10 a.m. to 7 p.m. Tickets are $10 for adults, $5 for children ages 6-12 and free for children ages 5 and under. (All children must be accompanied by an adult). $2 off discount coupons are available online and at participating Houston area new car dealerships. For more information, visit www.HoustonAutoShow.com.
K. Thornhill Coleman