Stephan Franklin, Auto Show Global
The Geneva Auto Show is the premiere auto show in Europe. This year there were more than 40 global debuts in the Palexpo convention center. The rest of the displays were products that were revealed at the other major shows from Detroit, Chicago, and Los Angeles. Geneva, Switzerland has no automotive companies in its backyard yet is one of the most influential shows on the global circuit. Of course, the media buzz was diminished from some of the reveals since a lot of press announcements came weeks before the show. Manufacturers such as Mercedes, released a slew of new products to the media two weeks prior to the show, particularly the AMG product line.Historically speaking, most of the luxury brands and high end companies such as Rolls Royce, or McLaren, participate in this show, and forgo some of the North American ones. In most cases, the products that are being revealed don’t necessarily have a strong market in the U.S. or the product isn’t available for mass export. Supercars like the new McLaren 720S debuted, but won’t see the North American circuit. Even this year, the global media took notice that the displays of some high-end automobiles were down from years past. It is believed between longer vehicle development cycles, and show production cost, it has been more cost effective to use the internet to unveil new products. Nonetheless, the media seems to be impressed with the showings and are looking forward to more North American reveals at New York, in April.