By Karla Thornhill Coleman, Auto Show Global
The State Fair of Texas kicked off today another year with 24 days of Big Tex, corn dogs, rides, games, farm animals, arts and crafts and, of course, the annual auto show. The fair has been ongoing since 1886 (except during WW1 and WW2), so it was the perfect venue for Chevy to launch its Chevy Truck Legends program in advance of the big centennial celebration of 100 years of Chevy truck in 2018.
Chevrolet began the Chevy Truck Centennial celebration at the opening of the State Fair of Texas, and the festivities will culminate with a Centennial Celebration at the Texas Motor Speedway on Dec. 16, 2017.
The brand would be remiss not to reach out to its biggest fan base — every Chevy truck owner — big and small, young and old. Especially those with trucks that have more than 100,000 miles and those who have owned multiple Chevy trucks over the years — making them a part of the big celebration. Some of the photos of antique models are just amazing. It shows how deep the heritage runs and how so many people cherish the old trucks, new trucks and the memories that will always remain.
“We had an incredible response to the Truck Legends pilot program, and greatly appreciate the owners who have shared their stories,” said Sandor Piszar, Chevrolet Trucks Marketing director.
After building specialized trucks to serve its factory, Chevrolet introduced its first trucks to customers in 1918. They included the half-ton Light Delivery and the 1918 One-Ton truck. Both were offered with an open chassis behind the windshield that allowed customers to choose between purchasing or building a specialized body for their vocation.
A century later, customer choice continues to drive Chevy Trucks. Chevrolet is still the only manufacturer to offer customers a three-truck portfolio — featuring the Colorado, Silverado and Silverado HD — and a full line of special editions, giving customers more options for the perfect truck to fit their needs and personal style.
“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Piszar. “That’s why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days. It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment. We look forward to hearing from customers across the country, and for the opportunity to say ‘thank you’ to our most loyal customers.”
The State Fair of Texas has always been a “truck show” so, of course, there were loads of trucks to see at the show this year:
- Ford unwrapped its new F-Series Super Duty Limited, a new luxury offering capable of towing more than 30,000 lbs. and priced at $87,100
- FCA and Ram’s new luxury Laramie Longhorn Southfork Edition and the Heavy Duty Lone Star Silver Edition pickup made it debut, kicking luxury up a notch with new richer leather interior along with a galvanized appearance on the trim. Pricing for the new package starts at $51,220 on 1500 models
- Nissan unveiled the new 2018 Armada Platinum Reserve, the most luxurious version of Nissan’s flagship full-size Armada SUV ever. The Platinum Reserve is scheduled to arrive at Nissan dealerships nationwide in late October with an MSRP3 of $61,690 for the 2WD model and $64,590 for the 4WD model. Armada Platinum and Platinum Reserve models will also include standard Intelligent Rear View Mirror (I-RVM)1, exclusive in the full-size non-luxury SUV segment2 and a first for any Nissan vehicle. It’s basically a rear back up camera, but I like the application
Video: Nissan Intelligent Rear View Mirror