BMW Group Press Conference North American International Auto Show 2012

 Mr. Ludwig Willisch

Welcome to the BMW Group here in Detroit!  For us, a focus on sustainability is part of premium mobility.  A perfect example of our long-term approach is this car right here: the BMW i8 Concept.  It highlights the BMW Group’s commitment to progressive design, performance, and sustainability.

Our long-term approach also includes a real commitment to our markets.  And the relationship between the US and the BMW Group is a very special one:

  • 37 years ago we firmly established our presence in North America with our headquarters in New Jersey;
  • We’ve invested $5 billion dollars in our South Carolina plant over the last decade alone; and
  • We recently started producing carbon fiber for the i3 and i8 in Washington State.

To be sure, the BMW Group remains as committed to America today as ever before.

One of the reasons we are able to create such revolutionary vehicles like the i8 is the close connection we have with our heritage of innovation.  And for decades, bringing more and more innovative 3 Series vehicles to the US has been a labor of love.

A wide-range of vehicles has underpinned our success here in the US.  However, the BMW 3 Series Sedan has defined the BMW brand in this country more than any other.

Over the last 37 years, the BMW 3 Series has continued to set the benchmark as the ultimate sport sedan.  It is a true sales success in America.  In fact, since the first 3 Series arrived here in 1976, more than half of all BMWs sold in the US have been a 3 Series.

The BMW Group Board Member responsible for Sales and Marketing, Ian Robertson, will tell you more about this legendary car.

Dr. Ian Robertson (HonDSc)

Good morning, ladies and gentlemen.  I’m glad to be back in the US… especially with so much good news to share with you all!

2011 was an historic year for the BMW Group.  And playing a significant role in our worldwide success is, of course, this vehicle… the BMW 3 Series.

One out of every three BMWs sold throughout the world is a 3 Series. And our biggest market for the 3 Series is right here in the USA.

In its sixth generation, the new 3 Series again offers customers the heart of the BMW brand:

  • Athletic design;
  • Powerful and efficient engines; and
  • The ability to individualize each and every car.

Take this one for example: it is currently the sportiest version of the new 3 Series, equipped with the new M Sport Package.

But this is only one example of how the new 3 Series can be customized.  Of course, as with every BMW, customers can configure their new BMW 3 Series with as many options as they desire.  And for those customers with a design concept already in mind, we’re offering three different Lines.

  • The Sport line aims to strengthen the car’s already sporty nature;
  • The Luxury line offers a touch of additional refinement; and
  • The Modern line creates a harmonious interior space through natural materials.

Whilst these options are new, they are right in line with our long-term approach.

We have always been driven to provide our customers with more options for individuality, more innovation, and more performance. These elements are the spirit of the Ultimate Driving Machine and they are in every one of our vehicles.  This has drawn more customers into our brands than ever before and led us to another record year.

I’m pleased to announce that 2011 was the most successful year ever for the BMW Group!  We delivered over 1.66 million vehicles to customers worldwide last year.

How did we accomplish this?  Of course, by delighting our customers across our three brands: BMW, MINI, and Rolls-Royce.

The BMW brand had a remarkable year, selling more than 1.38 million vehicles in 2011 — a 13% increase over the year before.  MINI also continued its stellar growth, chalking up an increase of 22% with 285,000 MINIs sold last year.  And the pinnacle of luxury motoring, Rolls-Royce, achieved the best sales result in its 107 year history.  Rolls-Royce delivered over 3,500 motorcars to customers around the world.  This performance led to all three brands achieving new global sales records.

Here in the US, 2011 was an outstanding year for the BMW Group.  In fact, America is once again our largest single market.   We sold 305,000 vehicles here, a jump of 15%.  Of that, more than 247,000 BMWs were sold here, making BMW the top premium brand in the US car market.

Looking forward, we plan to capitalize on the potential 2012 holds.  The BMW brand has its youngest ever product portfolio.  Add to this our sales momentum and we start 2012 with a solid foundation for further balanced growth around the globe.  This strengthens our position to continue earning the title of number one premium car company in the world.

We intend to expand our lead by focusing on both current and future solutions.  In the years to come, we will continue to develop even more efficient and dynamic internal combustion engines.  At the same time, we’re also focused on creating revolutionary technologies for future mobility.

To tell you more about our approach, please welcome my colleague, the head of Development at BMW, Klaus Draeger.

 

Dr. Klaus Draeger

Ladies and Gentlemen – a very warm welcome from my side.

The newest generation BMW 3 Series Sedan is all set to write the next chapter of this car’s long success story.  And this car behind me marks yet another milestone for the 3 Series.

The new BMW ActiveHybrid 3 is the first full hybrid compact sports sedan in the premium segment.  This car is the latest in BMW EfficientDynamics technology.

This hybrid combines a six-cylinder petrol engine and an electric drive.  The outcome: 3 Series driving pleasure with fewer emissions, less consumption, and even more performance.

It comes with 335 horsepower and 450 Newton meters of maximum torque as standard.

And with 37 miles per US gallon, you can experience that performance for a lot longer on the road with fewer visits to the gas station.

On top of the outstanding efficiency of the ActiveHybrid 3 is the Intelligent Navigation System.  This system calculates your route, allowing you to drive the last kilometer of your journey using only electric power.

This car is not an ordinary hybrid.  The approach we took in developing this vehicle extends beyond optimizing efficiency and performance.  We’ve also optimized the car’s architecture.

As just one example, storage was designed with a space-saving layout.  The trunk offers 390 liters of cargo space. This makes a real difference, allowing customers full functionality in a hybrid.  The ActiveHybrid 3 will be available starting this fall.

This car is the second hybrid-drive model in a BMW high-volume model series.  The ActiveHybrid 3 complements the BMW ActiveHybrid 5, which is making its North American debut right here in Detroit.

Ladies and Gentlemen, we consider these hybrid vehicles milestones in a time of change toward zero-emission driving.

So our approach consists of focusing on two areas: evolution and revolution.

This means:

  • We will continue optimizing the combustion engine; while
  • Paving the way toward e-mobility.

Regarding evolution: our Efficient Dynamics technologies have reduced fuel consumption and carbon emissions across all our models since 2007.

We are also in the midst of a revolution: today we are presenting our concept cars — the BMW i3 and BMW i8 — here in Detroit. These two vehicles represent a breakthrough in future mobility.

Both models were developed as fully electric or plug-in hybrid cars. They are “Born Electric.”

Over there you can see the BMW i3 Concept.  It will be the first purpose-designed electric car using carbon fiber in series production. This is truly a revolution in automotive engineering.

The e-drive of the BMW i3 Concept and its power electronics are 100% in-house developments.

And next to the i3 is the BMW i8 Concept.  You may have seen it recently in the cinema in the film Mission: Impossible 4.  Not only is the car visually stunning, but it is also technically impressive.  Using a plug-in hybrid drive, the BMW i8 combines sports car performance with the fuel consumption of a compact vehicle.

Pure, emotional, and sustainable… this Concept will bring the next generation of high performance cars to the road.

 

Dr. Ian Robertson (HonDSc)

Absolutely, Klaus.  But even today, BMW is known for bringing high performance to American roads.  However, some people may not know that the BMW Group also brings higher performance to American athletes as well.

Dr. Klaus Draeger

We’re particularly proud of the BMW Group’s commitment to the US Olympic Team.  And we’re absolutely thrilled to welcome three Olympic Gold medallists to tell us more about it.

Dialogue with US Olympians: Janet Evans, Apolo Ohno, and Bryan Clay.


Be Sociable, Share!

90 thoughts on “BMW Group Press Conference North American International Auto Show 2012

  1. hey there and thank you to your information – I’ve certainly picked up something new from right here. I did then again experience some technical points the use of this website, as I skilled to reload the website lots of occasions prior to I may just get it to load properly. I have been puzzling over in case your web hosting is OK? No longer that I’m complaining, however slow loading cases occasions will sometimes have an effect on your placement in google and can injury your high quality ranking if ads with Adwords. Well I’m adding this RSS to my e-mail and can look out for a lot extra of your respective intriguing content. Ensure that you update this again soon..

  2. Great work! This is the type of info that are meant to be shared around the internet. Disgrace on Google for not positioning this submit upper! Come on over and talk over with my site . Thanks =)

  3. Hello! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating my own but I’m not sure where to begin. Do you have any tips or suggestions? Thanks

  4. Howdy just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the problem fixed soon. Many thanks

  5. I’m impressed, I ought to say. Genuinely rarely do I encounter a weblog that is both educative and entertaining, and let me tell you, you have got hit the nail on the head. Your idea is outstanding; the concern is some thing that not enough folks are speaking intelligently about. I am quite happy that I stumbled across this in my search for one thing relating to this.

  6. Thank you for the sensible critique. Me & my cousin were just preparing to do some research on this. We grabbed a book from our area library but I think I learned more from this post. I am very glad to see such fantastic info being shared freely out there…

  7. Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.

  8. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your weblog? My website is in the exact same area of interest as yours and my users would genuinely benefit from some of the information you present here. Please let me know if this ok with you. Thanks!

  9. Hello there! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  10. You have some really good articles and I believe I would be a good asset. I’d really like to write some content for your blog in exchange for a link back to mine. Please send me an email if interested. Regards!

  11. I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Exceptional work!

  12. You are totally correct. I loved reviewing this and I will get back for more as quick as possible. My own internet site is on teer target number, you can take a peek if you’re interested in that.

  13. Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say superb blog!

  14. whoah this weblog is great i love studying your articles.
    Keep up the good work! You realize, lots of persons are looking around for
    this information, you can help them greatly.

  15. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve
    truly enjoyed surfing around your weblog posts.
    In any case I’ll be subscribing for your rss feed
    and I’m hoping you write again very soon!

  16. Your style is unique in comparison to other folks I’ve read
    stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just bookmark this site.

  17. I’m extremely inspired along with your writing
    skills and also with the format on your blog. Is this a paid theme or
    did you modify it yourself? Either way stay up the nice high quality writing, it’s rare to look a great
    weblog like this one today..

  18. Can I simply just say what a relief to discover a person that truly understands what they are discussing over the internet.
    You certainly know how to bring a problem to light and make it important.

    A lot more people must check this out and understand this side of the
    story. I can’t believe you’re not more popular since you certainly have the
    gift.

  19. I’m really enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more
    pleasant for me to come here and visit more often. Did you hire out a developer to create your theme?
    Superb work!

  20. Hi there! This blog post couldn’t be written much better!

    Reading through this post reminds me of my previous roommate!
    He always kept talking about this. I’ll send this
    article to him. Fairly certain he’ll have a very good read.
    I appreciate you for sharing!

  21. Do you have a spam problem on this site; I also am a blogger, and I
    was wanting to know your situation; we have created some nice procedures and we
    are looking to exchange strategies with others, please shoot me an e-mail if interested.

  22. Normally I do not learn article on blogs, but I would like to
    say that this write-up very forced me to try and do so!

    Your writing style has been surprised me. Thanks, very great post.

  23. Excellent website you have here but I was wondering if you knew of any discussion boards that cover the same topics discussed in this article?
    I’d really love to be a part of community where I can get
    feed-back from other experienced individuals that share the same interest.
    If you have any recommendations, please let me know.
    Bless you!

  24. Wonderful blog! I found it while browsing on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

  25. This is really interesting, You’re a very skilled blogger.

    I’ve joined your rss feed and look forward to seeking more
    of your fantastic post. Also, I have shared
    your site in my social networks!

  26. Awesome blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make my blog shine.
    Please let me know where you got your theme. Many thanks

  27. Good post. I learn something totally new and challenging on sites
    I stumbleupon every day. It will always be helpful to
    read through articles from other authors and use a
    little something from their websites.

  28. I’ve learn a few excellent stuff here. Definitely price bookmarking for revisiting.
    I wonder how a lot effort you put to make the sort of wonderful informative web site.

  29. Hey there! This is kind of off topic but I need some help from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating my own but I’m not sure where to begin. Do you have any tips or suggestions? Appreciate it

  30. I’m really enjoying the theme/design of your web site. Do you ever run into any internet browser compatibility problems?
    A handful of my blog audience have complained about my blog not working correctly in Explorer but looks great in Opera.
    Do you have any advice to help fix this problem?

  31. Fine way of telling, and pleasant post to take
    information regarding my presentation subject,
    which i am going to deliver in institution of higher education.

  32. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such magnificent information being shared freely out there.

  33. Hi! I’ve been following your weblog for a while now and finally got the courage to go ahead and give you a shout
    out from Porter Tx! Just wanted to say keep up the fantastic work!

  34. Nice blog here! Additionally your website lots up very
    fast! What web host are you using? Can I am getting your affiliate
    hyperlink in your host? I want my website loaded up as fast as yours lol

  35. Hello! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done an outstanding job.

  36. My partner and I totally adore your blog and find almost all of your content to be exactly I’m trying to find. Would you offer guest writers to post articles for you? I would not mind creating a piece of text about bluestacks download or possibly on a few of the topics you are writing about on this site. Nice internet site!

  37. Hello, I am so thrilled I discovered your site, I really found you by mistake, when I was looking on Aol for lucky patcher apk download. Anyhow I’m here right now and would just like to say thanks a lot for a remarkable posting and the all round exciting website (I likewise adore the theme), I do not have time to look over it all at the minute however I have bookmarked it and even added in the RSS feeds, so when I have enough time I will be returning to read more. Please do keep up the superb job.

  38. I just came right here via a different web address on the subject of kik online and imagined I might check out this page. I like what I see so now I”m following you. Getting excited about looking at the site again.

  39. You are totally right and I agree with you. When you want, we could as well speak about firestarter kodi, a thing that intrigues me. Your website is certainly fantastic, take care!

  40. Very good blog you have here but I was wanting to know if you knew of
    any discussion boards that cover the same topics discussed here?
    I’d really like to be a part of community where I can get feed-back
    from other experienced people that share the same interest.
    If you have any recommendations, please let me know.
    Thanks a lot!

  41. My spouse and i have been quite happy when Louis managed to complete his analysis using the precious recommendations he got when using the weblog. It’s not at all simplistic to just happen to be giving out tricks people might have been trying to sell. And now we do understand we have got you to appreciate for this. All the explanations you made, the simple site navigation, the friendships you can help foster – it’s got most amazing, and it is leading our son in addition to the family do think that concept is excellent, which is exceedingly fundamental. Thanks for the whole thing!

  42. It’s amazing to go to see this website and reading the views of all colleagues concerning this paragraph, while I am also zealous of getting knowledge.

  43. I’m curious to find out what blog platform you happen to
    be working with? I’m experiencing some minor security issues
    with my latest site and I would like to find something more safeguarded.
    Do you have any suggestions?

  44. This is very interesting, You’re an excessively
    skilled blogger. I have joined your rss feed and look ahead to in the
    hunt for more of your great post. Additionally, I’ve shared your web site in my social networks

  45. Hello can you let me know which blog platform you are dealing with? I’m seeking to do my own personal site on omega xl tablets very soon although I am having trouble making the decision.

  46. Thanks for sharing this info, I bookmarked this page. I’m furthermore in need of info regarding phone number tracker with location, are you aware exactly where I might come across one thing like this? I’ll return in the future!

  47. Hello! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be bookmarking and checking back often!|

  48. Good day! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good success. If you know of any please share.
    Thank you!

  49. I’m excited to find this great site. I need to to thank you for your time for this particularly wonderful read!! I definitely enjoyed every little bit of it and I have you book marked to see new stuff in your blog.|

  50. What’s up it’s me, I am also visiting this web page regularly, this web page
    is actually good and the viewers are in fact sharing
    nice thoughts.

  51. Aw, this was an exceptionally nice post. Finding the time and actual effort to generate a superb article… but what can I say… I procrastinate a whole lot and never seem to get nearly anything done.|

  52. You could definitely see your skills in the article you write. The arena hopes for more passionate writers like you who are not afraid to say how they believe. All the time follow your heart.|

Leave a Reply

Your email address will not be published.