Stephan Franklin, Auto Show Global
Nissan Titan (Star Wars Edition)
Nissan introduced the customized Nissan Titan following the Star Wars theme from the Rogues last year. From marketing this is becoming a recurrent theme especially when it appears that there isn’t a shortage of Star Wars movies. Living in Michigan, this is the most appropriate look for this time of year. I wish that would have been shown in Detroit.
The new Nissan Kick is another story. The 2018 compact SUV is short on the concept of utility. More suited as a crossover the lack of all wheel drive as an option will make the potential customer look elsewhere if all purpose utility is a must.
Mercedes Benz CLS
Mercedes Benz introduced the new CLS. The popular 4-door coupe has always been a sleek offering from Mercedes. The new CLS boasts the new 3.0L inline 6-cylinder engine with about 360hp
By Stephen Franklin, Auto Show Global
So, Mercedes decides to debut a concept pick-up truck in Stockholm, Sweden on Tuesday. The “Concept X” is a six-cylinder offering, all-wheel drive built from the Nissan truck platform. Two vehicles were displayed highlighting two different lifestyles of the market, a luxury standard, and an off-road version. Nissan and Renault will manufacture variables the X-class for Mercedes, and it will be sold in Europe, South Africa, Latin America, and Australia with no plans to be offered in the United States. What history has taught us about luxury pick-up trucks is that they do not sell in this market of utility especially in the United States. I still don’t understand how the failure of past luxury brand trucks, Lincoln Blackwood, and the Cadillac Escalade EXT, didn’t serve as a benchmark for Mercedes. Globally speaking, luxury pickup trucks must be the trend somewhere overseas. Even though, they may potentially could have different badging or component sharing, Mercedes on anything still says “luxury”. I like the overall appearance of the “X-Class”, and maybe 6 years ago, the idea of it may have given the Cadillac Escalade a run for its money. For now, unless this offering globally competes toe-to-toe in value and performance to its competition, this design may be better if left as a marketing study. I’m just saying.