By Stephan Franklin, Auto Show Global
Monday, the Consumer Electronics Show (CES) announced its January dates for 2018: 1/9/2018 – 1/12/2018. This may push the North American International Auto Show (NAIAS) back a week later to Martin Luther King Jr. holiday week for media previews. It was bad enough that because of the CES show, some vehicles didn’t make it to the NAIAS show for the media days. Now, who know how 2018’s auto show season schedule will play out.
This year while the 2017 CES show was ending in Las Vegas, the FCA Chrysler “Portal” Concept was on its way to Detroit — double-timing it back, I’m sure, because it had already missed the media days and wasn’t on display on the show floor until mid-week. Obviously, with new technology coming to the forefront and demanding industry attention, the story is more about the tech than the vehicle, forcing automakers to decide when and where an appropriate reveal should take place — the top tech show or the top car show.
Rumor has it that the decision makers are considering possibly moving the NAIAS show to the month of May after Chicago and New York shows.
I love CES, especially when it lived in November. Now, with CES in January, and moving closer to NAIAS, it reminds me of the neighbor that builds a large modern home, in an established quiet neighborhood of English Tudors.