NAIAS 2013: Cadillac ELR Reveal Remarks from Mark Adams and Bob Ferguson

DETROIT – Mark Adams, executive director, Cadillac Global Design, and Bob Ferguson, vice president, Global Cadillac, addressed news media at the reveal of the 2014 Cadillac ELR extended-range electric vehicle on Tuesday at the North American International Auto Show.

MARK ADAMS (Executive Director, Cadillac Global Design)

Hello. And thank you for joining us this morning.

As designers, we look to history and our rich Cadillac heritage for inspiration…

But we turn to technology to propel us into the future…

And most important: we are always guided by our core values — the authentic essence of what the Cadillac brand stands for.

This combination of heritage, technology and brand values is what makes Cadillac special.

We call it Art and Science — the artistic expression of innovative technology.

Cadillac is bold, even occasionally provocative.

We have world-class quality, craftsmanship and precision. And we are innovative — in both technical and design terms.

And yes, Cadillac is American… and proud of it!

These are truths about our brand from history and in evidence today.

We’re not reinventing this formula…

We’re using our Art and Science philosophy to move Cadillac into the realm of high emotions, with leading technology. And it’s global.

Today marks yet another step on Cadillac’s journey.

With cars like the ATS sport sedan, we have demonstrated that Cadillac can compete at the highest levels, head-to-head with the world’s best.

The next step is logical — we will expand into new segments, with progressive technology.

We previously showed the Converj concept car that clearly indicated our intentions.

Now, we bring that concept to fruition.

It is a sleek luxury coupe.

It is the first car with Extended Range Electric Vehicle technology ever offered by a full-line luxury brand.

It is… the 2014 Cadillac ELR.

The 2014 ELR is a further expansion of Cadillac’s Art & Science DNA… delivering luxury, dramatic design and energy efficiency — creating this engaging, fun-to-drive coupe.

ELR further advances the expression of Cadillac design.

  • A Sleek profile
  • Prominent, sculpted, muscular body side
  • And a wide, planted stance with 20″ wheels pushed to the corners.
  • All lighting is LED, including the headlamps, and features the iconic Cadillac vertical signature front & rear.
  • A progressive take on the classic Cadillac grille features a flush execution with tinted dark chrome inserts.
  • This combined with Active shutters in the lower grille that close at high speeds help improve aerodynamics.

The interior of ELR is very important — it is the first application of a new interior design theme that will define the next wave of production cars from Cadillac.

The emphasis is on modern luxury, connectivity and precisely crafted details.

  • It has a driver-focused, classic 2+2 layout.
    • With a beautiful Hand-wrapped cut-and-sewn interior with authentic materials including beautiful semi-aniline leather seating

This craftsmanship compliments the latest in connectivity… Cadillac CUE.

The overall atmosphere of the interior is that it feels handcrafted… it’s true luxury.

The dramatic design of the ELR is paired with a uniquely engaging driving experience.

  • ELR offers a full driving range of more than 300 miles.
  • This is what separates E-REV technology from the pack.
  • Typical daily commuting occurs emissions-free… but for long drives the range-extending engine-generator powers the car seamlessly.
  • Drivers will also enjoy the instantaneous torque of an electric motor – as much as a BMW M3: 295 lb-ft of torque.

ELR is engineered specifically for luxury coupe drivers.

  • Four selectable drive modes including:
  • A Sport Mode with more aggressive throttle response, suspension settings and steering feel.
  • Together with a new front suspension that offers spirited handling and agility.
  • It also has a new “Re-gen on Demand” feature which enables more driver engagement.
  • Paddle shifters behind the steering wheel enable the driver to activate regenerative braking.
  • For example, the driver can pulse the brakes by hand, balancing the weight of the car properly to enter into a corner with your foot ready to accelerate.

So in its simplest terms, the Cadillac ELR is Art & Science personified.

Now for some closing thoughts on where Cadillac’s journey might take us next, here’s… Bob Ferguson.

BOB FERGUSON(Vice President, Global Cadillac)

Thank you, Mark.

I’d like to first acknowledge Cadillac’s design and engineering teams.

They are our best assets and I’d put them up against anyone.

Now, back to the beautiful car before you.

ELR is an elegant synthesis of elements in one car.

It combines undeniable luxury, provocative design and progressive technology.

It’s an offering that simply cannot be found anywhere else in the luxury marketplace.

And we have it here at Cadillac.

ELR is a treasure – not only for its design and technology – but because it will be exclusive.

ELR will be manufactured in limited numbers at our plant in Detroit.

In addition to the U.S., we will export ELR only to the largest global luxury markets, including China and Europe.

ELR is a very important – and even surprising – car for Cadillac.

I believe it will be a landmark in Cadillac’s history.

It sits at the intersection of beauty in design and the best of engineering.

And it is engineered right for the times.

It is a special car that exemplifies Cadillac’s greatest achievements throughout history.

ELR signals Cadillac’s ongoing expansion as a brand that defines the best of technology and reaches a new generation of luxury buyers.

Simply put, ELR is a revolutionary vehicle… a pivot point for Cadillac that will allow us to reestablish ourselves as a technological leader in the luxury space.

Today, Cadillac is competing head to head with the world’s best.

The CTS-V has done that in the realm of high performance for several years now.

And then you have the new Cadillac ATS…

We’re so proud that ATS was selected as the North American Car of the Year.

It’s a tremendous achievement.

And it underscores the opportunity we have before us to define the next chapter of the Cadillac brand.

That’s why I’m here: to expand the product-led growth of Cadillac globally, and build new connections to luxury consumers.

We have a lot of work to do but we have the vision, the product and the people to rise to the challenge.

The next chapter begins with the Cadillac ELR.

Come on up and take a look.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at

Be Sociable, Share!

61 thoughts on “NAIAS 2013: Cadillac ELR Reveal Remarks from Mark Adams and Bob Ferguson

  1. I am extremely inspired together with your writing skills and also with the layout to your weblog. Is this a paid topic or did you customize it your self? Anyway keep up the nice high quality writing, it is uncommon to peer a great weblog like this one these days.

  2. Simply want to say your article is as amazing. The clearness to your put up is simply spectacular and that i can suppose
    you are knowledgeable in this subject. Well with your
    permission let me to clutch your RSS feed to stay updated with drawing close post.
    Thanks one million and please keep up the
    gratifying work.

  3. You lost me, buddy. I mean, I assume I get what youre declaring. I understand what you are saying, but you just appear to have forgotten that there are some other men and women inside the world who see this issue for what it actually is and may possibly not agree with you. You may be turning away many of persons who might have been followers of your weblog.

  4. I don’t even know the way I stopped up right here, however
    I assumed this post was good. I don’t know who you are however definitely you’re going to
    a well-known blogger should you aren’t already.

  5. I am extremely impressed with your writing skills and also with
    the layout on your weblog. Is this a paid theme or did you modify it yourself?
    Anyway keep up the excellent quality writing, it is rare to see
    a great blog like this one these days.

  6. Hello There. I found your blog using msn. That is a really well written article.
    I will make sure to bookmark it and return to read more of your helpful info.
    Thank you for the post. I’ll certainly return.

  7. Thank you for another informative web site. The place else could I am getting that type of info written in such an ideal method?
    I have a mission that I am just now working on, and I have been at the look
    out for such info.

  8. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I
    submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any suggestions for newbie blog writers? I’d definitely appreciate it.

  9. Nice post. I understand something tougher on various blogs everyday. It will always be stimulating you just read content from other writers and exercise a little something from their website. I’d would rather apply certain with all the content in my small weblog regardless of whether you do not mind. Natually I’ll give you a link on the internet blog. Thank you for sharing.

  10. I don’t even know how I ended up here, but I thought this post was great.
    I do not know who you are but certainly you are going to a famous blogger if you
    aren’t already 😉 Cheers!

  11. My coder is trying to persuade me to move to .net from
    PHP. I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am nervous about switching to another platform.
    I have heard great things about Is there a way
    I can transfer all my wordpress content into it?
    Any help would be really appreciated!

  12. Today, while I was at work, my cousin stole my iphone and
    tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83
    views. I know this is completely off topic but I had to share it with someone!

  13. Its such as you learn my thoughts! You seem to know a lot
    about this, like you wrote the e book in it or
    something. I feel that you just could do with a few percent to force the message home a little bit, but other than that,
    this is great blog. A great read. I’ll definitely
    be back.

  14. The planet are actually secret by having temperate garden which are usually beautiful, rrncluding a jungle that is certainly certainly profligate featuring so many systems by way of example the game courses, golf process and in addition private pools. Hotel reviews

  15. Thanks for one’s marvelous posting! I actually enjoyed reading it, you may
    be a great author. I will remember to bookmark your blog and will often come back in the
    future. I want to encourage you to definitely
    continue your great writing, have a nice holiday weekend!

  16. Howdy! I’m at work browsing your blog from my new apple iphone!

    Just wanted to say I love reading through your blog and look forward to all
    your posts! Carry on the fantastic work!

  17. I will right away grasp your rss feed as I can’t in finding your e-mail subscription link or e-newsletter service.
    Do you have any? Kindly allow me know so that I could subscribe.


  18. Howdy! This blog post could not be written any better! Going through this post reminds me of my previous roommate!
    He continually kept preaching about this. I am going to send this post to him.
    Pretty sure he’s going to have a good read. Thanks for sharing!

  19. I’m really loving the theme/design of your site.
    Do you ever run into any web browser compatibility problems?
    A few of my blog readers have complained about my website not working correctly in Explorer but looks great
    in Opera. Do you have any recommendations to help fix this issue?

  20. Wow, fantastic weblog format! How lengthy have you been running a blog for? you make running a blog look easy. The full glance of your website is magnificent, as well as the content material!

  21. Ahaa, its good dialogue about this piece of writing here at this weblog,
    I have read all that, so at this time me also commenting
    at this place.

  22. Hi there! Would you mind if I share your blog with my myspace group?
    There’s a lot of people that I think would really
    appreciate your content. Please let me know.

  23. I blog often and I really thank you for your information. Your article has really peaked my interest.
    I am going to bookmark your website and keep checking for new details about once a week.
    I subscribed to your RSS feed as well.

  24. I do agree with all of the ideas you’ve offered to your post.
    They are very convincing and will definitely work. Nonetheless, the
    posts are too quick for starters. May you please extend them a bit
    from next time? Thanks for the post.

  25. Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyway, just wanted to say wonderful blog!

  26. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get bought an edginess over that you wish be delivering the
    following. unwell unquestionably come further formerly
    again as exactly the same nearly very often inside case you shield this

  27. We are a group of volunteers and opening a new scheme in our community.
    Your web site offered us with useful information to work on. You’ve done an impressive activity and our entire
    neighborhood will be grateful to you.

  28. I simply could not depart your site prior to suggesting that I actually loved the usual information an individual supply in your guests? Is gonna be back incessantly in order to check out new posts|

  29. Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.|

  30. Just want to say your article is as astounding. The clarity in your post is simply spectacular and i could assume you are an expert on this subject. Fine with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.|

  31. Yesterday, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!|

  32. Hi there, just became alert to your blog through Google, and found that it is really informative. I’m gonna watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!|

  33. I’ve been exploring for a little bit for any high-quality articles or weblog posts in this sort of area . Exploring in Yahoo I ultimately stumbled upon this website. Reading this information So i’m happy to show that I have a very excellent uncanny feeling I found out just what I needed. I most without a doubt will make certain to do not disregard this site and give it a glance on a relentless basis.|

Leave a Reply

Your email address will not be published.