Nearly 800,000 enjoy two week celebration of cars, technology and industry confidence
The North American International Auto Show (NAIAS) 2013 saw a strong finish today after a spectacular two-week run filled with worldwide product reveals, industry news, and a welcome sense of optimism for those touched by the auto business.
Today’s attendance of 103,897 topped last year’s final day number of 101,141, bringing total ticketed attendance of the 2013 show to 795,416 compared to 770,932 in 2012. NAIAS Chairman Jim Seavitt said the 2013 total is the highest since 2004 when 808,833 attended.
“This was a true celebration of the automobile, and a demonstration of the strength and resiliency of the auto business,” said Seavitt. “The Detroit show is a true reflection of a strong, vibrant and more confident industry. The manufacturers made it abundantly clear that this show, and the global stage it provides, is of critical importance to their vehicle launch strategies.”
Seavitt said the NAIAS continues to be positioned along with shows in Geneva, Frankfurt, Paris, Beijing, Shanghai and Tokyo because of the number of journalists that attend, and the number of worldwide product introductions that are made in Detroit.
“Twenty-five years ago the Detroit Auto Dealers Association made a promise to the global manufacturers,” said Seavitt. “We said, ‘you bring the unveilings, and we’ll bring the media.’
“I think it’s safe to say,” he said, “we kept our promise.”
NAIAS 2013 Highlights:
- Total Vehicle Introductions: 59 (50 Worldwide; 9 North American)
- Total Press Preview Attendance: 5,212 journalists from 60 countries
- Total Industry Preview Attendance: 28,326 people from 30 countries
- Total Charity Preview Attendance: 13,069 people ($3.9 million raised)
- Total Ticketed Attendance: 795,416 (incl. Industry Preview, Charity Preview & Public Show)
- Total Economic Impact: $365 Million
About the North American International Auto Show
Now in its 25th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.