FCA Portal Concept at CES 2017 Had Me at Group Selfies

Featured

 

Chrysler Portal Concept Exterior

Chrysler Portal Concept user experience. Once at the destination, interior and exterior cameras can capture the moment with a selfie, which is then automatically downloaded to everyone’s personal device and can be shared via social media

By Karla Thornhill Coleman, Auto Show Global

FCA US announced today at the CES 2017  in Las Vegas a new concept vehicle designed by their own in-house millennials for millennials and their future families. You know, that group of young adults between age 18-33 — tech savvy and environmentally conscious — who are highly self aware and known for their uniqueness and willingness to embrace everything “next.”

So do you have to be a millennial to understand what millennials desire in a future vehicle? Probably not, but FCA US wasn’t taking any chances.  

These designers and engineers dreamed up the ultimate future family mode of transportation, They decided to kick on the time machine and turn up the social media game and give the Chrysler Portal concept the features millennials and their future selves will love. My favorite features are the internal and external cameras (which can be used to take personal or group selfies), the facial and voice biometrics and the personal zoned audio, so I can listen to Janet Jackson without headphones and not disturb the rest of my family, who’ve grown tired of my playlist.

Chrysler Portal Concept Interior

And because this is a battery-operated (pure EV), autonomous vehicle with a suite of sensing technologies, the thought is that less time will be spent driving and watching the road during a commute, and more conversing, learning, and catching up with seamless wireless networks between vehicles, even the external environment. So the interior becomes even more important — with more flexibility between seating and cargo, techy features, social networking features and an open atmosphere — creating what FCA’s young millennial team is calling the “third space.” Continue reading

Don’t Ask My Neighbor: Trading Spaces at the 2016 Detroit Auto Show

Featured

CIS_2016-16By Stephan Franklin, Auto Show Global

The Detroit Auto Show, the most influential of the year, concluded with record attendance again – at least the numbers are going in the right direction. There are a number of reasons why the show was a success for some and a failure in the minds of others, but one thing was for certain – it had it own charm, and a lot was due to real estate.

Until this year, the auto show exhibitors embraced keeping all of the brands together in one display area. Companies like Ford, General Motors, and Toyota, kept both luxury and traditional nameplates within a short walk through a seamless transition. This year, with brands such as Mini, Bentley and Jaguar having noticeable absences from this year’s show, new floor space was made available. This coincided with the fact that luxury brands appeared to want to stand on their own identity similar to a teenager wanting to move out of the parental house.

IMG_20160111_102631205_HDRWhile Lexus stayed home with Toyota, Cadillac and Lincoln became next door neighbors as did Chevy and Ford during this year’s show. Ironically Lincoln and Cadillac were parked right across the street from Mercedes, Audi, and BMW respectively in the high rent district of the auto show. It was interesting looking at the crowd from both sides of the fence both from the Chevy and Ford fence and the Cadillac and Lincoln fence.

CIS_2016-13 16NAIAS_0295 FordHub 2The Ford Experience was just that, an experience. Most of the exhibits were interactive and highlighting the technology that Ford uses in its products. The displays were bright and open. There were displays featuring the durability of Gorilla Glass, the innovation of vehicle lifestyle connectivity, jellybean cocktails of the Ford Fusion color palate, Legos exhibits, and my favorite: compressed air, simulating wind blowing in your face, causing major distortions, that allowed the visitor to post video to social media. The exhibits were engaging to the visitors and would keep them wandering around the display looking for things to interact with. At some point I remembered to look at the products too. On the Chevy side, the whole product line was nicely organized and warmly lit, and allowed the visitor to pass through and get a closer look at the product offerings. It felt more museum-like than the science center feel I got from Ford.

IMG_9934 IMG_9958

 

The Chrysler, I mean FCA (sorry!), display moved to the former GM neighborhood, and it was a needed upgrade. No longer the dark and drab parking lot of the past, the display was lit up like a Christmas tree, with LED screens everywhere. Bright and open, with its luxury brand Alfa Romeo next door, the display does a much better job showcasing all the new Fiat and former Chrysler products.

cq5dam.web.1280.1280-12 Lincoln-Continental-at-NAIAS-4I walked over to the Cadillac display, the new XT5 was center stage flanked by the rest of the Cadillac lineup. The whole display was brightly lit and had a very elegant but sterile feel. Lincoln on the other hand had very few products to show but the display felt very warm, intimate and engaging. I chatted with one of Ford’s Design Directors about why Lincoln separated itself from the Ford brand. The answer was really simple, Lincoln wanted to be next to the other luxury brands – especially since the space was available and Lincoln was debuting the all-new Continental.

To me, it just felt weird because I really could walk from one spot to the next and get a totally different vibe from all the luxury brands, especially between Lincoln and Cadillac. It really felt as though the two brands were finally coming from underneath the veil of the respective parent companies.

I have worked for both Ford and General Motors, and ironically worked in Lincoln and Cadillac studios. There will always be a battle for top domestic luxury brand, Lincoln and Cadillac have been at it for years. It was great to see an old rivalry start up again. It’s about time that Ford and General Motors start having an honest conversation in-house as who they want to be as a brand, especially in such a competitive domestic market. Let’s wait and see if the domestic luxury brands will actually up the ante for future shows, carve out even more “in-your-face” space, and make this rivalry fun again.

2016 North American International Auto Show — Public Days

2016 Public Show

Where the automotive world comes together.

Experience the next generation of transportation at the North American International Auto Show 2016. See more than 750 vehicles on display, representing the most innovative designs in the world and experience North America’s largest and most prestigious automotive showcase.

Public Show Dates and Times

Saturday, January 16 – Saturday, January 23, 2016
9 a.m. – 10 p.m. (no admittance after 9 p.m.)

Sunday, January 24, 2016
9 a.m. – 7 p.m. (no admittance after 6 p.m.)

Tickets 
  • Adults: $13 per person
  • Seniors: $7 (65 and older)
  • Children: $7 (7-12 years old; 6 and under free with a parent or guardian)

Ticketing Office

Please contact the Ticketing Office at:
1900 West Big Beaver Road
Suite 100
Troy, MI 48084
Phone: 248.283.5173
Fax: 248.283.5172

Hours of Operation:

Monday – Friday 9 a.m. – 5 p.m.
Cobo Hospitality Scooter Rentals:

Cobo Center provides motorized scooters on a first-come, first-served basis for people with disabilities. Each scooter is $35.00 per 4-hour period. Valid driver’s license and signed rental agreement required with each reservation. Visa, MasterCard, American Express, Discover and cash payments accepted.

Location

Cobo Center
One Washington Boulevard
Detroit, MI 48226
USA

All-new Lincoln Continental announced at 2016 NAIAS: No retro here

Featured

17LincolnContinental_18_HRBy Karla Thornhill Coleman, Auto Show Global

If you’re a baby boomer, or close to it, you remember the Lincoln Continental and its status in the luxury car world. For years it was Lincoln’s flagship and a true head turner. My dad owned a 1986 model, Black two-tone, with the tire in the rear decklid. Of all the luxury family cars he owned over the years, he claimed the Continental was his favorite.

Now its back in the Lincoln lineup as the brand revealed the all-new 2017 Lincoln Continental on the second press day of the 2016 North American International Auto Show.

And the only thing “throwback” about this luxury sedan is its name.

17LincolnContinental_07_HRBeginning this fall, the Continental will be available for customers in the US and China – a full-size sedan where the best seat is the rear seat. Yes, chauffeur me, please. It has a very contemporary design with quality craftsmanship and lots of safety and convenience technology.

“The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.”

 17LincolnContinental_06_HRHere are some of the new features that would have shocked your daddy: Continue reading

2015 North American International Auto Show — Back in the D

Featured

1420742438464[1]cq5dam.web.1024.768[1]2015 Vipernaias logoIt’s Monday, January 12, 2015 and the first Press Day of the 2015 North American International Auto Show. Talking to some industry friends, the automakers have some special announcements, great cars and trucks and lots of new technology to share. Here’s today’s media reveal schedule:

Continue reading

After first press day, there’s only one conclusion — count on the new, exciting at the Detroit Auto Show

Ford reveals the 2015 F-150 at the Joe Louis Arena (2014 North American International Auto Show)

Ford reveals the 2015 F-150 at the Joe Louis Arena (2014 North American International Auto Show)

The first press day at the 2014 North American International Auto Show in Detroit sadly came to an end, but there were a few experiences that stayed with us: Ford’s reveal of the 2015 F-150 in the Joe Louis Arena, breakfast strudel from the Smart team, the 2015 Chrysler 200 press kit, Sushi at the Nissan stand, after lunch coffee, tea and cinammon pastries at the Volvo display, watching the dancing assembly-line robotic arms in the Ford F-150 display, walking through the Mustang exhibit, Kelly Rowland with Mercedes and once again this year, charging our phones in the Chevy stand while walking around the new Corvettes.

Ford reveal of the F-150  at Joe Louis Arena

Ford reveal of the F-150 at Joe Louis Arena

Ford Reveals the 2015 F-150 at 2014 North American International Auto Show

Ford Reveals the 2015 F-150 at 2014 North American International Auto Show

2015 Ford F-150 reveal in the Joe

At the Joe Louis Arena, on the same floor where the Red Wings play, Ford unveiled the all-new 2015 Ford F-150 — and it was huge. The back drop was spread across the length of the floor. From the stands, the Ford executives looked miniature, but their message was clear: Everything about this truck is big. The only experience I can compare it to is being in an IMAX theater with 3D glasses watching Star Wars. The graphics were phenomenal. Three trucks bursting through paper walls was clever. We all agreed, it was one of the best reveals among all the automakers that we’ve seen in years. We will be showing video highlights of the reveal soon.

Breakfast strudel

After the Ford reveal, we were wandering around the show, taking in the bright lights, looking for the new and unusual when someone from the Smart team asked if we would like a breakfast strudel. Now that was something unusual from Smart. Their display is always bright and inviting, probably the most contemporary in the show. Back to the strudel, I was looking for something sweet, like apple or blueberry, but instead, it had an egg filling with bean sprouts on top. Delicious.

 

2015 Chrysler 200 press kit with Pewabic Pottery tile

2015 Chrysler 200 press kit with Pewabic Pottery tile

Press kit and pottery

Later, after the Chrysler 200 reveal – nice looking new design, especially the interior by the way – we picked up the press kit jewel of the show. Yes it had all the information you needed for the show, but the treasure inside was the Pewabic Pottery tile. That’s a keepsake. A Detroit treasure and tradition, Pewabic Pottery was founded in 1903 and is now a fixture of Detroit history (www.pewabic.org)

2015 Chrysler 200

2015 Chrysler 200

2014 Corvette Stingray

2014 Corvette Stingray

My phone is dead; another sweet Corvette

About mid-day, we had a deja-vu moment. It happened last year – once again we found ourselves charging our phones in the Chevy stand. It’s a popular spot as Chevy offers chargers for practically every model phone. Thanks, Chevy. Of course, with a little time on our hands, we had to sit in the 2014 Corvette Stingray, the 2014 Car of the Year, and walk around the new 2015 Corvette C7.R and Corvette Z06. I think that was planned.

Shutter Bus at the 2014 North American International Auto Show

Shutter Bus at the 2014 North American International Auto Show

Shutter Bus at the 2014 North American International Auto Show

Shutter Bus at the 2014 North American International Auto Show

Shutter Bus at the 2014 North American International Auto Show

Shutter Bus at the 2014 North American International Auto Show

Throwback to the Sixties

As we walked toward the Buick stand, two energic hippies jumped out from behind a 1963 Greenbrier bus looking for candidates for the shutter booth. Outside the bus was a variety of hats, scarves, funny signs, glasses, a steering wheel and other props. The idea is to dress up with your friends, get in and take a bunch of pictures. They will be around for public days starting Jan. 18.

Nissan and Sushi

The Nissan stand caught the intern’s eye and we went over to see the vehicles on display and take a rest.

Sushi at the Nissan Stand

Sushi at the Nissan Stand

Before we knew it, a woman approached us with plates of sushi, ginger and wasabi and a pair of chop sticks. Who could resist.

Coffee, tea and Volvo

With cinammon pastries, course. In the Volvo display, as we stopped for expresso and Earl Grey tea, we added this stand to our list of favs. Not too many cars and trucks crowded in like a parking lot, the vehicles were spread appropriately around clean, open space. The wood-trimmed beams and contemporary wooden lounge chairs and sofas were a symbol of Volvo’s heritage, yet contemporary design and advanced technology. It was a pleasing space.

Robotic arms in the Ford stand

Robotic arms in the Ford stand

Dancing robotic arms

The F-150 display is one of the shows newest displays. When we approached it from the rear, it didn’t look like much. But when we turned the corner we couldn’t help but stop and watch the moving robotic arms. Timed and choreographed, it looked as if they were dancing. Fun.  

Mustang display in the Ford stand

Mustang display in the Ford stand

Mustang memories

My first car was a 1970 Mustang so I’m always drawn to anything Mustang, especially the most recent models. Don’t miss the Mustang display on the upper level in the Ford stand. A lot of cool Mustang vintage memorabilia, nice lay out, the exhibit takes you “back in the day” when Mustang was muscle royalty.

Mustang product specialists ready for the crowds

Mustang product specialists ready for the crowds

Always something new and exciting at the Detroit Auto Show each year. During the Mercedes press conference, we could hear Kelly Rowland – you know, Beyonce’s cousin – singing, and see her on the big screen. And when it was time for lunch, we ventured to the new food court. It’s definitely a step in the right direction and I found my salad.

Between the cars, entertainment, food court and displays, there’s always something new to experience.

Later this week, we’ll bring you highlights of the cars and trucks reveals.

 

K. Thornhill Coleman and Olivia Ewing

Automakers ‘bringing it’ to the 2014 Detroit auto show with all-new cars, trucks and concepts

Lexus RC F Coupe to be unveiled at the 2014 North American International Auto Show in Detroit

Lexus RC F Coupe to be unveiled at the 2014 North American International Auto Show in Detroit

(Following the press days, Jan. 13-14, the 2014 North American International Auto Show will open to the public Jan.18-26, at Cobo Center in Detroit. Tickets for the public days are $13 for adults; $7 for senior citizens and children between 7-12 years old; and free for children 6 and under.)

More automakers using livestreaming to broadcast unveilings to anyone with a computer, tablet or smartphone

January 12, 2013, DETROIT — Just one more day before the first “press day” reveals at the 2014 North American International Auto Show.

This past week the media has been talking up just what to expect from both the foreign and domestic automakers. We’ve been reading the reports and checking in with the different car and truck makers, and while some reveals remain top secret, hush hush, there’s no doubt the anticipation is high. Here’s what we’re excited about today, but we’ll have more to share on Monday:

It’s just human nature – the fast and luxurious are always the first to catch your eye. The folks at General Motors (GM) and Chevy have a couple of surprises up their sleeves for the enthusiasts, and anyone else with a pulse, as they plan to reveal the all-new Chevrolet Racing Corvette, called the C7.R, and the 2015 Corvette Z06 on Monday. The audience at Cobo Center will be mostly media, but the rest of the world can watch Chevy pull back the covers from the comfort of their homes, offices or just about anywhere with a smartphone, as GM plans to livestream the unveilings at chevy.com/Z06reveal starting at 9:30 a.m.

Three new BMW models will make their debut at the Detroit show – the BMW 2 Series Coupe, which is a new model series for BMW, replacing the 1 Series Coupe, and what we are particular waiting to see, the BMW M3 Sedan and BMW M4 Coupe. According to a GTSpirit.com, a few lucky people who were on the street at the right time and place, saw the M4 Coupe being driven around in the melting snow this weekend around Cobo Center. See the pics at http://www.gtspirit.com/2014/01/11/2014-bmw-m4-spotted-on-the-streets-of-detroit/.

And then there’s the Lexus RC F Coupe, which is not its official name, but that’s coming soon. Now with only two doors, the company promises “uncompromising performance” and a lot of grit. We’ll see more when we get a closer look on Monday. The global reveal at the 2014 North American International Auto Show will also be streamed live online at www.lexus-int.com/. You can follow #AsphaltUp for details.

Porsche 911 Targa will be unveiled at the 2014 North American International Auto Show in Detroit

Porsche 911 Targa will be unveiled at the 2014 North American International Auto Show in Detroit

We love the classics, and Porsche says it’s bringing back one of its own with the Porsche 911 Targa concept during its press conference on Monday. “Echoing the design of the original 911 Targa of 1965, the new model features the distinctive Targa bar, a movable center roof section and a wrap-around rear window combined with innovative technical solutions that make it a true modern classic,” according to the press release.

Daimler AG will unveil on Sunday its all-new C-Class. But back to Monday, we can’t wait to see what the Ford Motor Company has done with F-150, as the Internet has been a buzz about plans to unveil the long-awaited 2015 model. And like Ford, Chrysler Group LLC is trying to keep things under cover. The company is inviting consumers and media alike to view live webcasts of their unveiling of an all-new Chrysler Brand vehicle on Monday as well from 9:25 a.m.-9:50 a.m. EST, webcast link:  https://new.livestream.com/chryslerlive/Chrysler2014NAIAS.

Other unveilings expected at the 2014 Detroit Auto Show on Monday and Tuesday:

Volvo Concept XC Coupe

Audi Q1 Concept

Kia GT4 Stinger Concept

Nissan Sport Sedan Concept

2015 Honda Fit

2015 Subaru WRX STI

2015 Hyundai Genesis

VW Golf R

VW Electric Concept

2015 Audi A8

2015 Audi Q3

2014 Limited Scion Monogram Series

2014 Dodge Dart Blacktop

2014 Ram Mossy Oak

K. Thornhill Coleman

 

Old “Cobo Hall” flaunts an all-new look for the 2014 North American International Auto Show

The Atrium at Cobo Center overlooks the Detroit River and Canada

The Atrium at Cobo Center overlooks the Detroit River and Canada

With Cobo Center renovations nearly complete, the Detroit Auto Show looks better than ever

January 10, 2014, DETROIT — The North American International Auto Show (NAIAS) gets better each year. It’s the pride of Detroit. But while the auto show is the big story of the day, the other big story is its location, location, location – Cobo Center.

Every year, you can feel the buzz as media, consumers, enthusiasts, automakers take part in the most anticipated auto show of the year. For 2014, the NAIAS officials expect the auto show to be even better than last year, where nearly 800,000 people attended – the largest attendance in almost a decade.

But every great show must have a great venue, and while there’s still more work to be done, the transformation at Cobo Center is impressive. The $299 million renovation project that began in 2010 will be complete in 2015, and soon we won’t be able to recognize the old “Cobo Hall,” something that’s long overdue. There wasn’t much to see last year, but for 2014, with renovations nearly 80 percent complete, that’s all changed.

Renovations at Cobo Center, Detroit, in time for the auto show

Renovations at Cobo Center, Detroit, in time for the auto show

So what happened when they gutted Cobo Arena? What was once a 12,000-seat arena for concerts and sports is now the 40,000-square-foot Grand Riverview Ballroom, with 21 additional meeting rooms and a 30,000-square-foot glass atrium overlooking the Detroit River.

I had a chance to see the atrium after it was completed in September of last year. One word: Gorgeous. The Grand Riverview Ballroom has a capacity of 3,500 for theater style and 2,250 for banquets; hydraulic lift stage for dramatic introductions or product reveals; 40-foot ceiling height with rigging grid throughout; movable partitions with maximum sound baffling; dramatic lighting effects; strong Internet bandwidth available, including Wi-Fi and hard wired access points; and 21,000-square-foot meeting space directly below.

They had me at “strong Internet bandwidth,” as this has always been an issue at Cobo Center, both inside and outside the exhibit hall.

The atrium, which has an open view from the main concourse of the Detroit River and Canada, is breathtaking. It’s three stories high, with two floors and a mezzanine. Cobo Center has always boasted being one of the largest contiguous exhibit floor spaces in North America, with 722,500 square feet of exhibit space, and the 19th largest convention center in the country. With these renovations, the facility has even more functional space for the annual big auto show and its exhibitors.

Renovations at Cobo Center, Detroit, in time for the auto show

Renovations at Cobo Center, Detroit, in time for the auto show

Now that there’s more functional space, Cobo Center must address another big issue.  Finding something to eat while working the show during press days, or during public days, has always been a challenge. With limited offerings, most were forced out into the frigid Detroit streets in search of a real breakfast, lunch or snack.

During the NAIAS public days this year, four new food shops will be opening, each featuring Detroit-inspired cuisine. They are promising healthier options like gluten-free foods, fresh vegetables and grass-fed beef for burgers. The fare includes dill pickle soup, city “chicken,” Dudek’s pierogis, Kowalski kielbasa, Dearborn franks, and produce from Eastern Market.

And to think, all I wanted was a decent salad.

The new 8,000-square-foot Detroit Made Kitchen is inside the new main entrance to Cobo Center, near the Grand Riverview Ballroom.

With good food and a beautiful venue, NAIAS and Cobo Center officials may be right: this year could be the best Detroit Auto Show yet.

By K. Thornhill Coleman

 

 

NAIAS 2013: Cadillac ELR Reveal Remarks from Mark Adams and Bob Ferguson

DETROIT – Mark Adams, executive director, Cadillac Global Design, and Bob Ferguson, vice president, Global Cadillac, addressed news media at the reveal of the 2014 Cadillac ELR extended-range electric vehicle on Tuesday at the North American International Auto Show.

MARK ADAMS (Executive Director, Cadillac Global Design)

Hello. And thank you for joining us this morning.

As designers, we look to history and our rich Cadillac heritage for inspiration…

But we turn to technology to propel us into the future…

And most important: we are always guided by our core values — the authentic essence of what the Cadillac brand stands for.

This combination of heritage, technology and brand values is what makes Cadillac special.

We call it Art and Science — the artistic expression of innovative technology.

Cadillac is bold, even occasionally provocative.

We have world-class quality, craftsmanship and precision. And we are innovative — in both technical and design terms.

And yes, Cadillac is American… and proud of it!

These are truths about our brand from history and in evidence today.

We’re not reinventing this formula…

We’re using our Art and Science philosophy to move Cadillac into the realm of high emotions, with leading technology. And it’s global.

Today marks yet another step on Cadillac’s journey.

With cars like the ATS sport sedan, we have demonstrated that Cadillac can compete at the highest levels, head-to-head with the world’s best.

The next step is logical — we will expand into new segments, with progressive technology.

We previously showed the Converj concept car that clearly indicated our intentions.

Now, we bring that concept to fruition.

It is a sleek luxury coupe.

It is the first car with Extended Range Electric Vehicle technology ever offered by a full-line luxury brand.

It is… the 2014 Cadillac ELR.

The 2014 ELR is a further expansion of Cadillac’s Art & Science DNA… delivering luxury, dramatic design and energy efficiency — creating this engaging, fun-to-drive coupe.

ELR further advances the expression of Cadillac design.

  • A Sleek profile
  • Prominent, sculpted, muscular body side
  • And a wide, planted stance with 20″ wheels pushed to the corners.
  • All lighting is LED, including the headlamps, and features the iconic Cadillac vertical signature front & rear.
  • A progressive take on the classic Cadillac grille features a flush execution with tinted dark chrome inserts.
  • This combined with Active shutters in the lower grille that close at high speeds help improve aerodynamics.

The interior of ELR is very important — it is the first application of a new interior design theme that will define the next wave of production cars from Cadillac.

The emphasis is on modern luxury, connectivity and precisely crafted details.

  • It has a driver-focused, classic 2+2 layout.
    • With a beautiful Hand-wrapped cut-and-sewn interior with authentic materials including beautiful semi-aniline leather seating

This craftsmanship compliments the latest in connectivity… Cadillac CUE.

The overall atmosphere of the interior is that it feels handcrafted… it’s true luxury.

The dramatic design of the ELR is paired with a uniquely engaging driving experience.

  • ELR offers a full driving range of more than 300 miles.
  • This is what separates E-REV technology from the pack.
  • Typical daily commuting occurs emissions-free… but for long drives the range-extending engine-generator powers the car seamlessly.
  • Drivers will also enjoy the instantaneous torque of an electric motor – as much as a BMW M3: 295 lb-ft of torque.

ELR is engineered specifically for luxury coupe drivers.

  • Four selectable drive modes including:
  • A Sport Mode with more aggressive throttle response, suspension settings and steering feel.
  • Together with a new front suspension that offers spirited handling and agility.
  • It also has a new “Re-gen on Demand” feature which enables more driver engagement.
  • Paddle shifters behind the steering wheel enable the driver to activate regenerative braking.
  • For example, the driver can pulse the brakes by hand, balancing the weight of the car properly to enter into a corner with your foot ready to accelerate.

So in its simplest terms, the Cadillac ELR is Art & Science personified.

Now for some closing thoughts on where Cadillac’s journey might take us next, here’s… Bob Ferguson.

BOB FERGUSON(Vice President, Global Cadillac)

Thank you, Mark.

I’d like to first acknowledge Cadillac’s design and engineering teams.

They are our best assets and I’d put them up against anyone.

Now, back to the beautiful car before you.

ELR is an elegant synthesis of elements in one car.

It combines undeniable luxury, provocative design and progressive technology.

It’s an offering that simply cannot be found anywhere else in the luxury marketplace.

And we have it here at Cadillac.

ELR is a treasure – not only for its design and technology – but because it will be exclusive.

ELR will be manufactured in limited numbers at our plant in Detroit.

In addition to the U.S., we will export ELR only to the largest global luxury markets, including China and Europe.

ELR is a very important – and even surprising – car for Cadillac.

I believe it will be a landmark in Cadillac’s history.

It sits at the intersection of beauty in design and the best of engineering.

And it is engineered right for the times.

It is a special car that exemplifies Cadillac’s greatest achievements throughout history.

ELR signals Cadillac’s ongoing expansion as a brand that defines the best of technology and reaches a new generation of luxury buyers.

Simply put, ELR is a revolutionary vehicle… a pivot point for Cadillac that will allow us to reestablish ourselves as a technological leader in the luxury space.

Today, Cadillac is competing head to head with the world’s best.

The CTS-V has done that in the realm of high performance for several years now.

And then you have the new Cadillac ATS…

We’re so proud that ATS was selected as the North American Car of the Year.

It’s a tremendous achievement.

And it underscores the opportunity we have before us to define the next chapter of the Cadillac brand.

That’s why I’m here: to expand the product-led growth of Cadillac globally, and build new connections to luxury consumers.

We have a lot of work to do but we have the vision, the product and the people to rise to the challenge.

The next chapter begins with the Cadillac ELR.

Come on up and take a look.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

Strong Sunday Brings 2013 North American International Auto Show to a Close

naias logoIMG_6562A[1]

Nearly 800,000 enjoy two week celebration of cars, technology and industry confidence

The North American International Auto Show (NAIAS) 2013 saw a strong finish today after a spectacular two-week run filled with worldwide product reveals, industry news, and a welcome sense of optimism for those touched by the auto business.

Today’s attendance of 103,897 topped last year’s final day number of 101,141, bringing total ticketed attendance of the 2013 show to 795,416 compared to 770,932 in 2012. NAIAS Chairman Jim Seavitt said the 2013 total is the highest since 2004 when 808,833 attended.

“This was a true celebration of the automobile, and a demonstration of the strength and resiliency of the auto business,” said Seavitt. “The Detroit show is a true reflection of a strong, vibrant and more confident industry. The manufacturers made it abundantly clear that this show, and the global stage it provides, is of critical importance to their vehicle launch strategies.”

Seavitt said the NAIAS continues to be positioned along with shows in Geneva, Frankfurt, Paris, Beijing, Shanghai and Tokyo because of the number of journalists that attend, and the number of worldwide product introductions that are made in Detroit.

“Twenty-five years ago the Detroit Auto Dealers Association made a promise to the global manufacturers,” said Seavitt. “We said, ‘you bring the unveilings, and we’ll bring the media.’

“I think it’s safe to say,” he said, “we kept our promise.”

NAIAS 2013 Highlights:

  • Total Vehicle Introductions: 59 (50 Worldwide; 9 North American)
  • Total Press Preview Attendance: 5,212 journalists from 60 countries
  • Total Industry Preview Attendance: 28,326 people from 30 countries
  • Total Charity Preview Attendance: 13,069 people ($3.9 million raised)
  • Total Ticketed Attendance: 795,416 (incl. Industry Preview, Charity Preview & Public Show)
  • Total Economic Impact:  $365 Million

About the North American International Auto Show
Now in its 25th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.